Your View of Reno Will Never Be the Same
Bill Harrah owned casinos, thoroughbred horses and a world-class vintage car collection. He entertained the rich and famous at his ranch on the outskirts of Reno. Today, Rancharrah is a spectacular gated community and club with panoramic views of the Sierra. The Villas at Rancharrah are luxurious residences developed by New Edge Living, which have attracted homebuyers from California to Hawaii and beyond.
Gauger + Associates created the website, advertising and an on-site marketing experience. The advertising ranges from lifestyle magazines targeting affluent Lake Tahoe visitors, to a backlit airport panorama and an aggressive digital and social media campaign.
The strategy and creative direction depict Reno in a new upscale light. Advertising targets, the Bay Area and Silicon Valley with “tax friendly” messaging, and the local Reno community of empty nesters with advertising that promotes the low-maintenance lifestyle and the amenities of private club membership located just next door. Google, Meta and real estate search media are analyzed and optimized monthly. Sales are tracked to form-fills and web visits.
It has helped reinvent luxury living in Reno and generate sales of these multi-million-dollar homes.
Tactics
Strategic Planning
Website Creation
Social Media
Email Marketing
Signage Design
Collateral Material
Media Planning
Out-of-Home Advertising
Digital Advertising
Print Advertising
Analytics + Insights
