Sage was positioned by Gauger + Associates for those seeking unpretentious style and daily rejuvenation. The collection of flats and townhomes are built by Shea Homes in the Livermore Wine Country and set against a backdrop of vineyards in the peaceful rolling hills of Northern California. It’s an escape from the demands of a high tech lifestyle, with pool and spa, fitness trails, an art walk, community garden, a yoga lawn, bocce ball court and center for community gatherings. This fresh new approach to a greener, more holistic life redefines the master planned community.

Tactics

• Strategic Planning + Messaging
• Brand Positioning + Branding System
• Environmental Graphics
• Visitor Center Design
• Video Production
• A Public Art Installation
• Brochures
• Multi-Media Advertising Campaign, Including TV, Interactive, Radio, Out Of Home and Direct Mail
• Event Marketing

Results

• The first release of homes sold out immediately
• A third of the homes were sold prior to the grand opening
• Nearly 7,000 people visited the community the first year
• The brand identity, visitor center design, advertising, graphic continuity and marketing brochure have received awards for creativity regionally, nationally and internationally