Helping A Cult Brand Grow

The original San Francisco ice cream sandwich was first sold at Playland at the Beach in 1928. While the amusement park is long gone, the It’s It brand lives on with a cult following in the City by the Bay. IT'S-IT’s branding and packaging didn’t change much for eighty years.

Gauger + Associates was hired in 2008 when the Company sought to expand its appeal to consumers nationally and increase its offerings to include a broad range of ice cream novelties. The strategy worked, opening new channels of distribution and sales soared.

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