Gauger + Associates’ work for this international leader in plant-based botanical extracts began in the last century. More recently, the Agency has provided Euromed with a powerful B2B program targeting C-level executives at the leading formulators of nutritional supplements. The communication outreach includes a direct mail campaign, trade advertising (print and online), collateral design and trade show support. 

The award-winning direct mail campaign used attention-grabbing 3-D mailers designed to engage the target audience. Handcuffs, Suntan lotion and a live, pre-programmed cell phone provided irresistible tools for engagement. The campaign was successful in generating new business from key prospects.

Gauger + Associates went on to launch a campaign that created brand standards, as well as advertising and a website to educate businesses and consumers on the quality standards of PhytoProof® botanical extracts. PhytoProof® helps raise industry standards, while differentiating Euromed from competitors internationally.

Tactics

• Branding

• Website design

• Digital and print advertising

• Email marketing

• Direct mail

• Collateral material design

• Trade show display design

• Trade promotions