Wellness, balance and holistic health

Gauger + Associates began work for Autumn Brands with a deep dive into California’s cannabis market, evaluating the leading brands, consumer attitudes, category trends and a look at what makes the cannabis from this coastal Santa Barbara County farm so special. The exploration resulted in a positioning statement and an articulation of brand values.

From there, the Gauger + Associates’ creative team developed a variety of designs which communicated the values of the brand. The resulting brand mark and graphics symbolize wellness, balance and holistic health. We went on to create graphic standards for all forms of communication and the tagline – “Inhale, Exhale, Smile”. The package design was developed to add warmth and sophistication to a wide range of cannabis strains and products, from pre-rolls to flowers and vape cartridges.