Gauger + Associates is a full-service marketing communications firm that works with companies to define strategies and implement innovative, creative ways to grow their business. Our goal is to assist entrepreneurial companies, corporations and non-profit organizations in getting the job done in a strategically sound and cost-effective way.
We understand your challenges. Over the years, we have created numerous category leaders through effective brand strategies, positioning, naming, packaging, advertising, web, design, media planning, public relations and social media. Through this work we have developed a clear process that unfolds logically from extensive information review to creative development. This process ensures that all elements of branding and the consumer experience will have a cohesive look that can be easily applied to marketing materials.
We understand the importance of getting strategy, branding and positioning right by creating a brand’s singular balance point that connects it to its stakeholders, both short and long term. Communicating this point requires telling the essential, underlying stories that create strong lasting connections.
Our approach is hands-on, collaborative and customized to the specific needs. We dig deep to uncover the relevant insights that help bring the brand promise to life. We work from the inside out, starting with the brand and product concept as understood by our clients; we then move outward to encompass customers, stakeholders, and the competition.
When Gauger + Associates develops brand strategies, we consider the practical implications. The most compelling brand strategy is no more than a theoretical exercise unless it is achievable in the real world. Knowing how to turn strategy into tangible customer experiences is what differentiates our approach.