We know yogurt. Our 13-year collaboration with Wallaby Yogurt of Napa Valley, California began in 2003 with our first assignment: a brand re-fresh and package re-design. Since then, we have grown Wallaby’s five new product lines exponentially. Gauger + Associates has extensive experience positioning, branding, packaging and advertising yogurt. Creating a unique brand positioning began with an exercise which delved into an evaluation of the competitive marketplace, market trends and the target consumer.
Increase sales in the natural foods channel in this highly competitive category dominated by giant national & international brands. Build greater loyalty among current customers, while increasing brand awareness.
Health-conscious moms, ages 25+, with above average income and education who buys yogurt for herself and her family. She cares deeply about the environment, social justice, and her family’s health. As a subset of this group, we targeted “mom-fluentials” - women who know a lot about all kinds of things and are influential in generating buzz among other moms.
Today, Wallaby Organic is the #1 Organic Yogurt in the U.S., and the best-selling yogurt in the Natural Products Channel. In 2016, Wallaby Organic was acquired by WhiteWave for $125M. Just months later, Danone acquired WhiteWave for $10.4B.
Besides working with Wallaby, other yogurt clients include Brown Cow, Redwood Hill Farm, Green Valley Organics, Whole Foods Market, Whole Soy and Coconut Grove.