Perhaps it was a childhood playground experience, or the plot of a favorite movie way back when, but we’ve always rooted for the underdog. Time and again, we’ve represented challenger brands that take on not only the tough consumer market, but also formidable competitors with years in the business and monstrous marketing budgets. Funny enough, just like the movies, these stories nearly always have a happy ending.
So when we heard about an all-natural whipped topping that was willing to go head to head with the likes of Cool Whip, we were all in. truwhip leaves the artificial preservatives, fake flavors and other “unmentionables” behind so that only natural ingredients, smooth, creamy texture and slightly sweet deliciousness top those fresh fruits and festive desserts. The challenge: get consumers to look in the freezer case for a product they didn’t know existed.
We helped truwhip experience a 53% sales lift, with 99% ACV (all-commodity volume) in the natural channel demonstrating exceptional sell-through. The movie’s not over yet, but we like where the story’s going!