Public Relations: Case Studies


For over 20 years Gauger + Associates has provided San-J with strategic planning, creative and public relations services. The agency has placed scores of stories in television, radio, print and online media including, The New York Times, Washington Post, Los Angeles Times, Chicago Sun Times, Bon Appétit , Gourmet and Cooking Lite.


For this mixed-use community based on the principles of new urbanism, our marketing communications gained extensive media coverage by four of the five Bay Area television stations, plus a half-hour special on Evening Magazine. Promotional events drew up to 10,000 visitors and national news coverage included The Wall Street Journal.


The agency¹s multi-media USA campaign for Britain¹s #1 breakfast cereal utilized guerilla and event marketing as key components in the mix. Sampling on the streets, in-stores and at public events helped increase brand awareness more than fivefold, while boosting sales 698%. An online contest added to the excitement.


In one year Gauger + Associates generated over $7.5 million in free media exposure for this solar company. Over 300 stories ran in media such as Popular Science, Fortune, Inc, Business Week, CNN and The Wall Street Journal. President George W. Bush signed the Energy Bill in front of Stirling¹s solar dishes.


Gauger + Associates found seven-time Ironman triathlete Dave Scott an ideal spokesman for this soy energy drink. Scott communicated the benefits of Power Dream on television interviews, in print and at events. He wore branded clothing in races throughout the country. The credibility and buzz created a halo for the brand.